A great article by Charles Heflin on the ever increasing social media/networking craze. While many businesses are skeptical about the value of spending time on LinkedIn, Twitter, Facebook, MySpace, and a myriad of other sites, Charles says:
“The level of success in social media (as determined by ROI) is directly proportional to the speed at which you gain trust among your audience, the social nature of your products/services, and the nature of your social network traffic conversion funnel (sales funnel). Don’t confuse a social network traffic conversion funnel with traditional Internet marketing tactics.”
Check out the full article here:
Why does ROI in social media suck? by Charles Heflin
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